According to AtariMania, Care Bears made it to the beta testing stage before the marketing department decided to stop work on the game citing that the market for childrens games was diminishing, and the gameplay was too dull. Therefore it was decided that all further development on the game was to be stopped. According to programmer Laura Nikolich, part of the reason Care Bears was killed off, was that the marketing department really didn’t know what they wanted. The Care Bears product line was aimed at the 8 and under age group, but marketing wanted a more action oriented game designed for older kids. Although Nikolich described the game as being almost finished, the only known prototype to surface is nothing more than a graphics demo.
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